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Stale Muffins
I enjoy a good muffin. A soft, chewy muffin with hot coffee can make for a great morning. They are a reward, once or twice each month. All muffins look great in a case or on the shelf, and we trust they will taste as good as they look. However, the past three times I purchased a muffin (at three different locations), I received very hard, very stale, and very dry muffins! Since I had already left the locations, my only recourse is to never return, tell everyone I know, and don’t know via word of mouth and Twitter.
Long term business success is as much about consistency as any other business standard. It is also about hiring better people, and then empowering these hires to treat people as if they were their parents and friends. There are many poor golf operations today, and many poor positions within these locations. Bad jobs are those where we come to work and perform tasks, while leaving our brains and personalities at home. In 2013, it should be about allowing your people to make decisions, to drive new golfers, new revenue, and new friends. Today, I am providing 5 thoughts about how to improve the operation, with or without muffins!
5 THOUGHTS TO IMPROVE YOUR OPERATIONS
You realize by now that this blog is not about my stale muffins, but about business practices that will not allow a staff person to make a very poor business decision. It is about the decisions made each day in the operation by you and your team. Each decision will either bring us closer to our customer, or help to drive them away. With social media and word of mouth in use 24/7, I believe it is vital to teach your team where the foul poles are, and then empower each to make the best decision, at that moment for that individual. Decisions are part of the day. How are they being made at your club?
Stale muffins are a sign of a bad business in many ways. As you plan your next budget, remember that each day, decisions are being made in your operation. Work to build a team confident and knowledgeable in serving golfers each day. I hope these thoughts will keep your muffins fresh, your team excited, and your golfers coming.
Jack Dillon
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