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“Perception is all there is”
Welcome to the High Fives; five ideas to improve golf!
What are your beliefs about your business? What do you think about each day as you operate the golf course and work to offer a unique experience to your golfers? What is different about the way you operate the business from last year, or three years ago? More importantly, how does your golfer feel about your business. I believe it is time to get real, to be honest and get to the core of how people feel about your business and the game. Although we work to deal with the realities of daily life, we all know that perception is all there is. Do you know what your golfer thinks about your course, your people, your service? Do you spend part of your day mining for answers behind the smiles. Look, we all know the game has suffered, and for so much longer than the global recession. But your concern is your business, your operation, and your customers. I offer the idea of becoming your own non-secret shopper. It is time to learn all we need to know. It is time to talk to your golfers in the clubhouse, as well as the 1st tee and 18th green. It is time to find out the truth about your business through “their” eyes. This is the year to change perception!
Golf is too costly, it is too time consuming, and it is far too difficult! I heard these words this week from my 20something son who used to play the game as a college student. He is now a well paid professional, and those are his beliefs. Fact; I believe we have a perception problem and few of us are doing anything about it. So here are five thoughts about change;
Jack Dillon
Jack Dillon
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