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- March/April 2024
- Encore Leisure Group takes over management of 17 golf properties
- Day One
- Heritage Golf Group bolsters portfolio with three more acquisitions in Florida, Ohio and Virginia
- Thoughts on staffing
- GreatLIFE Golf acquires its first clubs since 2022 merger
- Development of the Year: Call for Entries for 2024 Competition
- Tall ones, small ones: celebrate them all
PART TWO: CLEAN & FRESH
Here we are at part two on thoughts to improve golf operations. In the first post, I wrote about staff, your team. Working to hire and keep winners is a great way to assure long term business success. Here, in post #2, I am writing about presentation. What does the facility and golf course look like through the eyes of your members and guests? What does it look like to the many pairs of fresh eyes visiting daily? My belief is that presentation is a very large piece of what you deliver to your customers. It provides a true look into the standards and disciplines of the management and team, as well as the degree to which your team respects the property and the golfers. Create a great physical story. It will pay off.
The following thoughts are ideas you may want to discuss with your team, as you prepare for your golfers:
Presentation says a great deal about the business, the rules, the standards, the overall discipline. Although it is vital to have a team that is loose, sharp, and working to bring fun to every day, it is important to have a set of stardards which are communicated, carried out, and measured in order to create a great customer experience. Operating a great business is not easy, but when you create a high standard in clean, know the payoff is high and consistent.
Jack Dillon is the author of the highfives series. Jack is a golf shop expert, a long-time successful merchant, speaker and now writer. Jack is also Senior Director for Volvik USA. Jack is available to speak with you or answer your questions via e-mail. You can reach Jack at highfives81@yahoo.com, or by calling Jack at 407-973-6136. Jack lives in Orlando, and is available to speak at your next meeting. People make the difference, and Jack can make a difference with your people. Thank you.
Jack Dillon
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March/April 2024
Encore Leisure Group takes over management of 17 golf properties
Encore Leisure Group, a newly formed company led by Dale Folmar and Jacques James, has taken over management duties for the 17 private clubs and
Day One
That first day is the day. That day we are excited for a change. That day we begin something new, different than any other day.