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PART ONE: YOUR TEAM
This is first in a series of posts, providing insights into the basics of club operations. These posts will zero in on the everyday aspects of club business, with the goal of opening up an idea or three you might want to try. There will be several posts, at least 6, over many weeks. As always, I would welcome your comments. Although the product is golf, I learned decades ago, that no matter what rings the register, the business is people. Have lots of customers/members, and you can thrive. Have some very strong staff members, and you can create a success story that lasts…..well for decades.
This post, is about the people who work for you. How do you hire? Who do you hire, and why? Is your plan for pay and benefits attractive, or more toward the bottom of the scale? Although these thoughts are my own, they come with much seasoning. Because you cannot be everywhere, and because you must delegate and trust people in your hire, it is vital to develop both the individual, and the group that will become your team. Whether you hire new workers, skilled workers, or a combination, remember that people get tired, bored, and look at work very differently than you do. Having empathy for each staff member is an important step in building that trust.
Below are 5 thoughts about people, how to hire them, and keep the people that your customers enjoy. The connection between staff and member/golfer is undeniable. Although every task can be replaced, the team members that make your facility special for your golfers, are just about irreplaceable. They put the smile on the face, the warmth in the heart, and the money in the box. Those special staff members get it, and you should understand their long term value.
Thoughts on people:
Jack Dillon is the author of the highfives series. Jack is a golf shop expert, a top 100 Retailer on Twitter, and a speaker. He is Senior Director for Volvik USA. To contact Jack, please connect at highfives81@yahoo.com, or at 407-973-6136. Jack lives in Orlando, Florida and is available to speak at your next important meeting.
Jack Dillon
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