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Not Just a Gridiron Thing………
Over the years, I have had several different bosses, a few good ones, and more than a few of that other type. One of the good ones had a football-like phrase he used over and over to get us young people focused. The phrase was: “it’s all about blocking and tackling.” Now, we were in the golf industry, and he was speaking about business. What he was trying to get us to do was to improve our basics, the way we treated customers. As a service economy, that “blocking and tackling thing” seems more important than ever.
How are the basics at your club? Do you have good people? Are they in the right roles? Do you have a strategy each day, or does the team open the doors every morning hoping to do their best? With fewer rounds, less dollars for golf, and competitors driving down the rate, creating great basics will enable you to build a service story, bringing you a reputation as the place to experience a great day of golf. Daily “blocking and tackling” will help focus each member of the team on the details that make the difference far beyond the rate.
Here are 5 thoughts to help you build your basics to a new level:
If your team executed the basics of cleanliness and service at close to 100% each day, I believe your club becomes the place to play in the area, while enjoying higher round rates. People want to feel good and they want to know they have received real value for dollars spent. As that good old boss always said: “it really is about blocking and tackling.”
Jack Dillon
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