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- Day One
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MERCHANT
The definitions of the term merchant include: a storekeeper, a retailer, a local merchant who owns a shop on Main Street. Sam Walton of Wal-Mart was a merchant, as were the original Nordstrom brothers who started the Nordstrom chain of stores in another time in America. They brought goods and services to America and Americans. Today, I believe there is the opportunity for you to become a strong merchant right there, in your golf shop. In the midst of e-commerce, big box stores, and chains who sell golf, you can serve your golfers well, while making a profit, and enhancing the entire club.
The golf shop is the pure modern retail space for golf. Instead of giving in to competitors, you can stand up and stand out through personal attention, fitting, service during and after the transaction, all while showing your customers how to enjoy their game and equipment every round. You can become the modern golf merchant. Today, this post tells about creating a very unique personal experience for your members and golfers. Here are several thoughts, providing ways to enhance your space, your equipment, and your business. There is no doubt you and your team can excel.
Thoughts in becoming a golf merchant:
Becoming a strong merchant means knowing your golfers, working one on one, and enjoying every experience. A great merchant works to serve all well. There is no doubt, you can be a merchant, a great golf merchant. Enjoy!
Jack Dillon writes the high fives blog. Jack is a golf shop expert who can help you today. You can reach Jack at: 407-973-6136, or highfives81@yahoo.com.
Jack Dillon
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