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- March/April 2024
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- Day One
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It’s The Really Big Shew…..and Idea!
As former television host, Ed Sullivan once said “it’s a really big shew.” The PGA Show is about to commence. After a great year of warm weather and golf rounds in 2012, the industry is excited for this season to begin. The Show, with all of its great history and optimistic drive, is in set-up mode.
The PGA Show is the event where we see new products, new brands, and old friends. It is the week we each have the highest of hopes for the game, the industry, and our business. With the holidays just ending our members are just beginning to think golf. Because things are still so new in 2013, all have great optimism, just as every major league team at the opening of spring training. We all have high expectations. Our members dream of lower scores, and longer drives. They are thinking about more rounds, better gear, and lower numbers on their card. Let’s take the enthusiasm and fun of this week and nuture it for our business.
Here are 5 thoughts to take back to the club in order to build a better business right from the start of the season. Let’s take the joy, the FUN, and experiences you are about to have, bottle it all, and bring it back to your club. These are ideas you can use in order to build sales, a more loyal member base, and FUN throughout the club this year. When you build the experience, you create grand expectations. You can create real success on the backs of these expectations. Here is how:
The PGA Shew is about to begin…….even old Ed would have been excited. Have a FUN, safe week in Orlando.
Jack Dillon
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KemperSports selected to manage 2 clubs in Delaware and Minnesota
KemperSports will assume management duties for two more clubs: Heritage Shores Golf Club in Bridgeville, Delaware, and the forthcoming Tepetonka Club in New London, Minnesota.
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Encore Leisure Group takes over management of 17 golf properties
Encore Leisure Group, a newly formed company led by Dale Folmar and Jacques James, has taken over management duties for the 17 private clubs and