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High fives: 5 thoughts on the PGA show
Here we are, already into the new year. With a strong economy and jobs’ story, there is great hope that golf will find a solid place in this year of plenty. This is a special time of year for many in this business: for the sun belt clubs, the true season has begun. For the next three months golfers from the north will be swinging, eating, and drinking at courses in California, Arizona, and Florida. It is the “holiday” season for these areas, as they become the oasis’ of golf. This is also a special time because the annual PGA Show is set to happen next week. It is a grand time for the industry as new products, new brands, and old friends come into one Orlando building to play. The PGA Show is a great place to see the latest and greatest. It is also the place to see everything and everyone. If you plan to go, have a plan. The long days go by fast and to do lists never seem to get done. Here are 5 thoughts on the PGA Show (from a former buyer):
The PGA Show is not the place to do significant buying. It is however, the place to meet people, plan a better golf shop, and make purchases for those special brands and products that will make your shop stand out as never before. Members want to see new and different. The PGA Show is that place to tweak your mind, move away from the norm and show your members a very special shop in what might just be a very special season. So to those in the sunbelt, I say enjoy this go-go time of year, and to all of you coming to the PGA Show……know it is 27* in Orlando this morning. Bring a jacket! Have FUN!!
Jack Dillon writes the highfives blog. Jack is a golf expert, a Toastmaster and professional speaker and brand builder. You can reach Jack at 407-973-6136 or on the Convention floor next week.
Jack Dillon
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