Serious golfers are serious about so many things golf.  They love their courses, their favorite tour players, their money games with friends, and they love equipment.  Having spent a lifetime buying, selling, and learning about every model of club, I am also an equipment fan.  Serious golfers love new and they love old equipment.  As golf brands continue to build the next long driver, soft-landing irons, and belly putter, serious golfers dream of lower scores

For those of you 50 and older, you probably know what a Bucket List is, and may have already put a list together. For the younger readers, a Bucket List is a list of things to do before you....well, you know. Now, there are no predictions here, in fact we know golf will live on and on, but I felt it was time to compile a "would be" list. Although the game will never die, it has had a bad cold for years. Because it continues to limp along, you might think we as a game are out of ideas. Not true, as we know there are dozens of operators who execute great programs every day.

We all hear the stories and the numbers.  It seems every consumer products CEO believes his organization provides great service.  When his customers are asked, the answers never seem to align with those of the CEO.  How can the same questions come back with such divergent answers?  I believe to get service right we should begin by defining what service is to feel like at your facility.  In most of the conversations I have ever had about service, the general phrase great service is tossed around without drilling down for a picture of the process or end produ

We can continue to moan and complain about the state of golf; rounds and revenue.  We continue to complain while one of the world's top economies sits all around, waiving a red flag and an American Express card in our faces.  If we are truly serious about executing a growth plan for golf, all we need do is look toward Girl Power and begin the fix in earnest.  Here are 5 good reasons;

1) Women rarely do anything alone.  They bring a friend, probably several, for partnership and support.

When we hit our favorite coffee shop each morning for that cup of "joe", we expect a wonderful, tasty pick-me-up every time.  Among the many options we might decide, is the size of the drink.  I guess we base that on how alert we are feeling, or not!  One thing we don't expect to pick, is the level of service.  That should be warm, personable, and consistent every time, right?