We realize that golf is perhaps the toughest sport to learn and to play well. For women, golf can be a landmine of frustration. Today, in this 3rd segment of my blog on growing the game for women, I will work through developing strategies to keep these new golfers around for perhaps a lifetime. Think about building several programs that can create interest and enthusiasm for different segments of women: the young business professional, the wife and mother, and women 45+. It can be invaluable to customize your programs while staying away from that one size fits all situation. Moms wan
In part 1 of this three part blog, I gave 5 reasons why growing the game with women is a smart idea. With part 2, I will offer specifics on how to do it. Bringing new people into the game should have the objective to create lifetime golfers. In order to create the best environment for women however, it is not solely about the golf. People come to the game for many reasons, their reasons. Here is where we must take off our golf expertise hat and learn the best approach in order to create an easy introduction that will serve well for enjoyment of the game. As you put together your spr
For the past few months, we have been told by more than one of golf's leading organizations that we should attract more women to the game. Now please know I am in total agreement with this idea. In fact, I agree with it 110% because you see, I have been telling all who would listen, the same thing since 2004. So, this post and the two following will be about growing the game with women. This post is to show you why, the next to provide 5 ideas will be how, and the third will offer 5 thoughts on sustaining those new players.
We continue to struggle with the challenges our industry faces every day. Why aren't more young people coming to the game? Why aren't core golfers playing more? How will I grow my operation? Yes, these questions and other like them come across our minds almost daily, and we struggle to find the answers. Over the past several weeks, I have come across three numbers which can help us explain some of the struggles and maybe link us to a few solutions.
What if? What if you knew that every golfer entering your shop each day was worth, say $12,000 in business to you? Maybe even more than $12,000. Would you have a different service experience, different staff, maybe a very different training and measuring program for your team? Although this post is too short for me to show you the math, I come to you with a new way to view each and every customer. Instead of your counter team being nice and viewing each golfer as an asset for that day, I urge you to now look at every golfer as a 10 year appreciating asset.
As former television host, Ed Sullivan once said "it's a really big shew." The PGA Show is about to commence. After a great year of warm weather and golf rounds in 2012, the industry is excited for this season to begin. The Show, with all of its great history and optimistic drive, is in set-up mode.
Another holiday season has come and gone. Santa is back at the pole working his next deal with Apple and friends. Many of you are in golf hibernation, enjoying those weeks without the 7 day grind. If you are a member of the sun belt golf community however, you know that golfers are on the way to your first tee. This post is hitting three key parts of your golf operations: people, product, and presentation. Enclosed are a few reminders and hints which may help make 2013 a very good season.
Although this may sound like the rant from a back seat 5 year old, it's actually a question about the game and its growth. It seems as if the industry has been working on growth plans for a long time. We have seen new program after new program but where are we? Have we arrived at that place with a full tee sheet? It seems we still have too many places to swing and not enough swingers.
Over the years, I have had several different bosses, a few good ones, and more than a few of that other type. One of the good ones had a football-like phrase he used over and over to get us young people focused. The phrase was: "it's all about blocking and tackling." Now, we were in the golf industry, and he was speaking about business. What he was trying to get us to do was to improve our basics, the way we treated customers. As a service economy, that "blocking and tackling thing" seems more important than ever.
As a business leader, there are many obligations you manage on a daily basis. Some of the tools you use are the policies you have in place, in order to keep the day organized and in control. Ask yourself, are the current policies and even the procedures which guide your staff each day, the right tools for today? When was the last time you looked over every rule of the business to see if they protect you, or if they keep customers away from your business? Are these rules the proper guideposts to help you and your team manage successfully in 2012? Because this business is a g