Trending
- KemperSports bolsters leadership team with three new hires
- Merchants and merchandise
- Troon kicks off 2024 by bringing five varied clubs under its umbrella
- Selling change
- Leisure Investment Properties Group expands team with two new members
- Switch it up!
- Flite Golf opens flagship Atomic Golf entertainment complex in Las Vegas
- KemperSports selected to manage 2 clubs in Delaware and Minnesota
THE GOOD GOLF SHOP
As you know, the golf shop is the hub of the facility. It is where golf and conversation begins. Today’s post is about improving the golf shop in 2014. Because there are many types of golf facilities, with a wide variety of shops and clients, this post will be based on a general theme while providing thoughts on becoming more effective in the new season.
Because your shop may be at a resort, private club, or a 36 hole public facility, you may be serving an average of 250 golfers, all the way up to thousands of golfers over the season. One of the real lessons to learn about the golf shop is that it has little to do with retail. Yes, there are transactions, but your business is about far more than transactions. It is about wants, desires, and dreams. The business must first begin with a plan, and move all the way to teaching people how to use what they will purchase. You have the great opportunity to know your golfers far beyond a big data story.
Creating a better golf shop includes watching the details. It also includes building relationships with every person of value in your world. This includes your golfers, your team, and your suppliers. Today there is an added thought in the standard mix of five. Here they are in general terms:
IMPROVING THE EXPERIENCE:
The good golf shop includes the very key ingredients of products, passion, trial, and learning. Have the golf shop where all can come to have FUN, to learn, and to live out their golfing dreams.
Over the next three weeks, I will present three blog posts on the PGA Show and the merchandise business for 2014.
Jack Dillon is the author of the highfive series. Jack is an expert in building and improving the golf shop. His e-mail address is highfives81@yahoo.com. He can be reached at 407-973-6136. Jack is available as a speaker and consultant. His passion for excellence infects everyone on site. He is a member of the PGA Speakers Bureau.
Jack Dillon
Related Posts
How to create and manage sustainability plan blueprints for golf operations
Just as a detailed and thorough blueprint is critical for turning a building plan into sturdy reality, your facility’s sustainability success hinges on creating and
Chairman Yoon: South Korea’s sports maestro
Yoon Se-young discovered the meaning of life through golf. He began playing golf as a kid in the fields near his home and fell in love with the challenge, friendship and peace of mind that it brought to his life. He found golf to be “a delightful sport” unmatched by any other.
USGA: Let’s talk about teeing options
After a round of golf, most golfers remember a great green or cool bunkers, but we don’t often reflect on the teeing options and how
KemperSports bolsters leadership team with three new hires
KemperSports has added Jim Boedecker, Alex Goodman and Ryan Phelps to its leadership team. Boedecker will serve as senior vice president of Golf Strategy and
Merchants and merchandise
The golf course is an extraordinary place. To those who play or work in the game, every inch feels like their own one-off special sanctuary,
Troon kicks off 2024 by bringing five varied clubs under its umbrella
Troon continues to have a busy year, having added multiple new properties to its management portfolio in the first few months of 2024 alone. Five